Nadine Scholz

The Relevance of Crowdfunding (eBook, PDF)

The Impact on the Innovation Process of Small Entrepreneurial Firms

• Format: PDF

Produktbeschreibung

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

Contents

• The Crowdfunding Phenomenon
• Perspectives of Crowdfunding on the Innovation Process
• Research Design for the Empirical Study
• Critical Actors and Their Drivers in the Crowdfunding Ecosystem
• New Dynamics in the Innovation Process

Target Groups

• Researchers and students in the fields of business administration, innovation management, and entrepreneurship
• Entrepreneurs, people aiming to use crowdfunding

The Author

Nadine Scholz received her Master's degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.

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Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Seitenzahl: 86
• Erscheinungstermin: 26. Mai 2015
• Englisch
• ISBN-13: 9783658098377
• Artikelnr.: 44130435

Autorenporträt

Nadine Scholz received her Master's degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.

Inhaltsangabe

The Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process.