Marcia Yudkin

The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name (eBook, ePUB)

• Format: ePub

Produktbeschreibung

It's renaming time - or is it? Determine whether or not your reasons for a name change are valid. Learn who to involve in renaming and why.

If you want to emphasize continuity with your new name, discover nine techniques for tweaking your former name meaningfully. If you prefer to break with the past, learn productive methods of brainstorming and use 11 crucial filters for recognizing smart name options.

This short, practical guidebook for renaming by the founder of NamedAtLast.com orients you properly to your challenge and keeps you on track. Buy it to prevent creativity logjams and renaming disasters.

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Produktdetails

• Verlag: Marcia Yudkin
• Erscheinungstermin: 17. Juni 2012
• Englisch
• ISBN-13: 9781476275963
• Artikelnr.: 48366027

Autorenporträt

Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.

Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.

Marcia's articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.

She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.

Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.

Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.