Rowland Gee, Danny Sloan, Graham Symes

The Retail Start-Up Book (eBook, ePUB)

Successfully Plan, Launch and Grow a Business

• Format: ePub

Produktbeschreibung

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 272
• Erscheinungstermin: 3. Mai 2019
• Englisch
• ISBN-13: 9780749484736
• Artikelnr.: 56457191

Autorenporträt

Rowland Gee, Danny Sloan, Graham Symes

Inhaltsangabe

Chapter
00: Introduction; Section
ONE: Getting to grips with retail; Chapter
01: The issues facing the UK retail trade today; Section
TWO: Creating your retail marketing plan; Chapter
02: Analysing and positioning your retail business in the existing market; Chapter
03: Generating a powerful SWOT analysis for your retail business; Chapter
04: Planning your retail marketing strategy; Chapter
05: Building your retail marketing mix; Chapter
06: Winning in retail
know your market, know your customer; Chapter
07: Understanding the basic principles of shopping; Chapter
08: Attracting and retaining customers online, using on
brand content and social media; Section
THREE: Effective finance planning and control; Chapter
09: How to kickstart your retail business; Chapter
10: Generating a results
driven business plan; Chapter
11: A straightforward guide to sales, stock and profit; Chapter
12: Selection and management of retail systems and controls; Section
FOUR: Buying and visual merchandising; Chapter
13: Step one to procurement and merchandising
Understand your business and the marketplace you will be entering; Chapter
14: Efficient buying techniques to make money; Chapter
15: Controlling and measuring product performance and establishing KPIs; Chapter
16: Building and maintaining relationships in retail for long
term returns; Chapter
17: Understanding customers' behaviour and information overload
The need to make the product focused, visually clear and correctly price
positioned; Section
18: Maximizing customer feedback and the visual experience; Chapter
19: Visual merchandising
Managing space performance, layout and add
on selling to encourage purchase; Chapter
20: Creating your global signpost through online merchandising; Section
FIVE: Challenges for bricks
and
mortar retailers; Chapter
21: Understanding your lease
and how local authorities can benefit you; Section
SIX: How good should become sensational; Chapter
22: Why good today is not good enough in the current retail trade; Chapter
23: Conclusion
Your journey