Kyle Murray

The Retail Value Proposition (eBook, PDF)

Crafting Unique Experiences at Compelling Prices

• Format: PDF

Produktbeschreibung

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. MurrayKyle: Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business

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Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 248
• Erscheinungstermin: 22. Juli 2019
• Englisch
• ISBN-13: 9781442696488
• Artikelnr.: 54095222

Autorenporträt

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business

Inhaltsangabe

Contents
Section 1: An Introduction to ESE Retailing
Chapter 1 - The ESE Retailing Framework
Chapter 2 - Segmentation and Differentiation
Section 2: The Shopping Environment
Chapter 3 - Locations and Formats
Chapter 4 - Inside the Store
Chapter 5 - Interactive Electronic Retailing
Section 3: Product Selection
Chapter 6 - Buying and Merchandise Management
Chapter 7 - Category Management
Section 4: Customer Engagement
Chapter 8 - Managing Customer Relationships
Chapter 9 - Customer Valuation
Chapter 10 - Customer Loyalty
Section 5: Putting it all Together
Chapter 11 - Retail Pricing
Chapter 12 - The Evolution of Retail Competition