Louis E. V. Nevaer

The Rise of the Hispanic Market in the United States (eBook, PDF)

Challenges, Dilemmas, and Opportunities for Corporate Management

• Format: PDF

Produktbeschreibung

This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 264
• Erscheinungstermin: 3. Juni 2015
• Englisch
• ISBN-13: 9781317454823
• Artikelnr.: 43075204

Autorenporträt

Nevaer, Louis E. V.

Inhaltsangabe

Part I The Political Economy of the Hispanization of the United States and North America
Introduction
Chapter 1 The Future of Marketing and Merchandising in the United States
Chapter 2 Management Realities of a Fragmented North American Market
Chapter 3 Labor, Immigration, and Business
Part II The Emergence of the Hispanic Market in North America
Chapter 4 Americans in Mexico
Chapter 5 A Vanishing Border
Chapter 6 Mexicans in the United States