The Rise of Transtexts (eBook, ePUB)

Challenges and Opportunities
Redaktion: Derhy Kurtz, Benjamin W. L.; Bourdaa, Mélanie

• Format: ePub

Produktbeschreibung

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 262
• Erscheinungstermin: 25. August 2016
• Englisch
• ISBN-13: 9781317371045
• Artikelnr.: 45698780

Autorenporträt

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored 'success' in the TV industry. http://Derhy.TV Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

Inhaltsangabe

Foreword: Transmedia Storytelling and Free Labor
Acknowledgments
The World is Changing ... and Transtexts are Rising
Part I: Rethinking Transmedia: History and Typology of Transtexts
1. Historicizing Transtexts and Transmedia
2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question
3. Texture
Realism
Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom
Use and Reception by Engaged Audiences
4. Fandom and the Transtext
5. "I Am Not a Tribute": The Transmedia Strategy of The Hunger Games versus Fan Activism
6. Set in Stone: Issues of Canonicity of Transtexts
7. Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame
Part II: Through the Looking-Glass: Transmediating Text-Brands
8. Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds
9. BioShock: Rapture through Transmedia
10. WWE's Storyworld and the Immersive Potentials of Transmedia Storytelling
The Industry behind Transtexts
11. Considering Transtexts as Brands
12. Let's Talk About Texts
Baby: Proposing a New Model for Copyright in a Transtext World
13. Transmedia Logics and Locations
List of Contributors
Index