The Rise of Transtexts (eBook, PDF)

Challenges and Opportunities
Redaktion: Derhy Kurtz, Benjamin W. L.; Bourdaa, Mélanie

• Format: PDF

Produktbeschreibung

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 262
• Erscheinungstermin: 25. August 2016
• Englisch
• ISBN-13: 9781317371052
• Artikelnr.: 45699023

Autorenporträt

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored 'success' in the TV industry. http://Derhy.TV Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

Inhaltsangabe

Foreword: Transmedia Storytelling and Free Labor
Acknowledgments
The World is Changing ... and Transtexts are Rising
Part I: Rethinking Transmedia: History and Typology of Transtexts
1. Historicizing Transtexts and Transmedia
2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question
3. Texture
Realism
Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom
Use and Reception by Engaged Audiences
4. Fandom and the Transtext
5. "I Am Not a Tribute": The Transmedia Strategy of The Hunger Games versus Fan Activism
6. Set in Stone: Issues of Canonicity of Transtexts
7. Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame
Part II: Through the Looking-Glass: Transmediating Text-Brands
8. Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds
9. BioShock: Rapture through Transmedia
10. WWE's Storyworld and the Immersive Potentials of Transmedia Storytelling
The Industry behind Transtexts
11. Considering Transtexts as Brands
12. Let's Talk About Texts
Baby: Proposing a New Model for Copyright in a Transtext World
13. Transmedia Logics and Locations
List of Contributors
Index