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  • Format: ePub

Gordon Pearson offers this critical and informed protest against the absurdity and error of economic theory, shedding new light on the predicament faced in 2012. He highlights the dangers of using bizarre mathematical models to guide policy prescriptions, arguing that the global challenges of growth and sustainability affect free market fundamentalist orthodoxy, causing a negative impact on enterprises, their governance and their stakeholders. His proposed realistic changes in policy and practice means The Road to Co-operation should be considered invaluable for today's business faculty,…mehr

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Produktbeschreibung
Gordon Pearson offers this critical and informed protest against the absurdity and error of economic theory, shedding new light on the predicament faced in 2012. He highlights the dangers of using bizarre mathematical models to guide policy prescriptions, arguing that the global challenges of growth and sustainability affect free market fundamentalist orthodoxy, causing a negative impact on enterprises, their governance and their stakeholders. His proposed realistic changes in policy and practice means The Road to Co-operation should be considered invaluable for today's business faculty, students and practitioners. This is Gordon's seventh book and follows The Rise and Fall of Management.

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Autorenporträt
With a long industrial and academic experience, Gordon Pearson has carved out a distinctive position focusing on the impacts of economic and behavioural theory on the practical realities of business management. His practitioner experience in manufacturing extended to general and strategic management. His PhD focused on innovation and identified strategy and culture as critical. This is his seventh book and follows The Rise and Fall of Management, also published by Gower in 2009. Read his blog at www.gordonpearson.co.uk