Robert Collier

The Robert Collier Letter Book (eBook, ePUB)

The Ultimate Guide for Copywriting

• Format: ePub

Produktbeschreibung

In 'The Robert Collier Letter Book', readers are presented with an insightful exploration of the art of copywriting and salesmanship through the medium of the written word. Within its pages, Collier masterfully showcases his expertise in constructing persuasive and compelling sales letters that transcend the boundaries of time and industry. The book serves as a manual, delineating the intricate techniques and theoretical underpinnings of effective letter writing, all while being situated in the rich literary context of persuasive prose and advertising discourse. Collier's approach to connecting marketing with broader business strategies, encompassing fiscal responsibility and product innovation, is a testament to the comprehensive nature of his work, making it a timeless piece in the study of marketing and copywriting communication. Robert Collier's background as an accomplished author and publisher renders 'The Robert Collier Letter Book' all the more authoritative. His experience and astuteness in understanding consumer psychology and market dynamics have been channeled into the written examples provided in the book, effectively demonstrating the power of well-crafted communication. This collection of his promotional letter writing serves not just as an archival representation of a different era's marketing savviness but as an enduring blueprint for success in the ever-evolving field of copywriting. Recommended for marketers, copywriters, and business strategists alike, 'The Robert Collier Letter Book' is a seminal work that remains as pertinent today as it was at the time of its conception. It is a must-read for professionals seeking to hone their skills in persuasive writing and for those interested in the intersection of commerce and effective communication. What sets this book apart is its proven adaptability-the teachings within are as applicable in the digital age as they were in the analog, attesting to Collier's understanding of the universal principles of human persuasion. It's an essential addition to any serious marketer's library, offering profound insights into crafting messages that resonate and convert.

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Produktdetails

• Verlag: DigiCat
• Seitenzahl: 328
• Erscheinungstermin: 19. November 2023
• Englisch
• ISBN-13: 8596547727255
• Artikelnr.: 69360601

Autorenporträt

Robert Collier (1885-1950) was an American author of self-help, and New Thought metaphysical books in the 20th century. He was born in St. Louis, Missouri, and was immersed in a Christian Science background from an early age, which influenced his philosophical outlook and literary style. One of his most well-known books, 'The Secret of the Ages' (1926), encapsulates his belief in the power of personal belief and the role it plays in the personal and professional success. Collier's writing style is often described as inspiring and motivational, blending psychological insights with a mystic appeal, aiming to unlock potential in his readership. Perhaps one of the most indispensable works he has left behind for business writers and marketers is 'The Robert Collier Letter Book,' which has been an essential resource for those wanting to master the craft of effective marketing and salesmanship through the written word. In this seminal work, Collier combines his understanding of human psychology with concrete examples of successful letters and analyses their effectiveness. His teachings continue to influence the fields of advertising and motivational writing. Despite the era in which he wrote, his works remain relevant, with principles applicable to modern-day personal development and entrepreneurship. Collier's contribution to the genre of self-help and business communication establishes him as a significant figure during the early 20th-century American literary scene.