John Fahy

The Role of Resources in Global Competition (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 6. September 2002
• Englisch
• ISBN-13: 9781134560172
• Artikelnr.: 47886559

Autorenporträt

John Fahy

Inhaltsangabe

Chapter 1: Introduction
Chapter 2: Perspectives from International Business
Chapter 3: The Resource-based View of the Firm (RBV)
Chapter 4: Sustainable Competitive Advantage in a Global Environment
Chapter 5: Competitive Advantage in the Global Automotive Components
History
Chapter 6: Conclusions