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Times have changed. The goal of a marketing campaign used to be to make a brand famous. And many years ago, when there were only a handful of brands and little advertising, that strategy proved very effective. For each product category, consumers tend to prefer "well-known" brands over less-known brands.
Campbell Soap. Morton Salt. Listerine mouthwash.
However, today, with countless advertisements, each product category has many famous brands. Let's take toothpaste as an example. Colgate, Crest, Aquafresh, Arn & Hammer, Mentaden, Sensodyne, Rembrandt, Close Up, Ultra Brite and Pepsodent. Each brand is quite well known.
Which brand do consumers choose to buy?
Campbell Soap. Morton Salt. Listerine mouthwash.
However, today, with countless advertisements, each product category has many famous brands. Let's take toothpaste as an example. Colgate, Crest, Aquafresh, Arn & Hammer, Mentaden, Sensodyne, Rembrandt, Close Up, Ultra Brite and Pepsodent. Each brand is quite well known.
Which brand do consumers choose to buy?
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