The Rothschild Family Still Wants To Find (eBook, ePUB) - Reyes, Maria
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  • Format: ePub

Times have changed. The goal of a marketing campaign used to be to make a brand famous. And many years ago, when there were only a handful of brands and little advertising, that strategy proved very effective. For each product category, consumers tend to prefer "well-known" brands over less-known brands.
Campbell Soap. Morton Salt. Listerine mouthwash.
However, today, with countless advertisements, each product category has many famous brands. Let's take toothpaste as an example. Colgate, Crest, Aquafresh, Arn & Hammer, Mentaden, Sensodyne, Rembrandt, Close Up, Ultra Brite and Pepsodent.…mehr

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Times have changed. The goal of a marketing campaign used to be to make a brand famous. And many years ago, when there were only a handful of brands and little advertising, that strategy proved very effective. For each product category, consumers tend to prefer "well-known" brands over less-known brands.

Campbell Soap. Morton Salt. Listerine mouthwash.

However, today, with countless advertisements, each product category has many famous brands. Let's take toothpaste as an example. Colgate, Crest, Aquafresh, Arn & Hammer, Mentaden, Sensodyne, Rembrandt, Close Up, Ultra Brite and Pepsodent. Each brand is quite well known.

Which brand do consumers choose to buy?

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