Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.
Die Herstellerinformationen sind derzeit nicht verfügbar.
Autorenporträt
Michael R. Solomon is Professor of Marketing at Saint Joseph's University, USA. Tina M. Lowrey is Professor of Marketing at HEC Paris, France.
Inhaltsangabe
Part I: Introduction Preface A History of the Study of Consumer Behavior Climate, Culture, and Consumption: Connecting the Dots Part II: Well-Being Materialism: Conceptualizations, Antecedents, and Consequences The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Part III: Perception Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Implications of Product Anthropomorphism Through Design Part IV: Learning & Memory The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Part V: Self/Gender The Interplay of the Desired and Undesired Selves in Everyday Consumption Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Part VI: Motivation/Values/Personality Social Values in Consumer Psychology: Key Determinants of Human Behavior The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Part VII: Decision Making Pricing in the Digital Age: Implications for Consumer Behavior The Quantified Self: Self-Regulation in Cyborg Consumers Part VIII: Attitudes & Branding How Consumers' Attitudes Towards Brands Are Shaped Brand Attitude Structure Part IX: Language The Influence of Marketing Language On Brand Attitudes and Choice On the Search for the Perfect Brand Name Part X: Buying/Retailing/Services/Disposal How Retailing Cues Influence Shopping Perceptions and Behavior Using Visual Design to Improve Customer Perceptions of Online Assortments Part XI: Family Power and Gender Dynamics in Contemporary Families Conducting International Consumer Research with Children: Challenges and Potential Solutions Part XII: Groups/Social Media Social Media Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Part XIII: Subcultures Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Part XIV: Social Class/Power The Hidden Hand of Social Class Impoverished Consumers: What We Know, What We Don't Know, and What We Should Do Part XV: CultureMultiple Shades of Culture: Insights from Experimental Consumer Research The Case for Exploring Cultural Rituals as Consumption Contexts Part XVI: Applied Consumer Behavior Consumer Behavior in the Marketing Information Ecosystem Emerging Trends for Consumer Behavior Practitioners
Part I: Introduction Preface A History of the Study of Consumer Behavior Climate, Culture, and Consumption: Connecting the Dots Part II: Well-Being Materialism: Conceptualizations, Antecedents, and Consequences The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Part III: Perception Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Implications of Product Anthropomorphism Through Design Part IV: Learning & Memory The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Part V: Self/Gender The Interplay of the Desired and Undesired Selves in Everyday Consumption Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Part VI: Motivation/Values/Personality Social Values in Consumer Psychology: Key Determinants of Human Behavior The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Part VII: Decision Making Pricing in the Digital Age: Implications for Consumer Behavior The Quantified Self: Self-Regulation in Cyborg Consumers Part VIII: Attitudes & Branding How Consumers' Attitudes Towards Brands Are Shaped Brand Attitude Structure Part IX: Language The Influence of Marketing Language On Brand Attitudes and Choice On the Search for the Perfect Brand Name Part X: Buying/Retailing/Services/Disposal How Retailing Cues Influence Shopping Perceptions and Behavior Using Visual Design to Improve Customer Perceptions of Online Assortments Part XI: Family Power and Gender Dynamics in Contemporary Families Conducting International Consumer Research with Children: Challenges and Potential Solutions Part XII: Groups/Social Media Social Media Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Part XIII: Subcultures Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Part XIV: Social Class/Power The Hidden Hand of Social Class Impoverished Consumers: What We Know, What We Don't Know, and What We Should Do Part XV: CultureMultiple Shades of Culture: Insights from Experimental Consumer Research The Case for Exploring Cultural Rituals as Consumption Contexts Part XVI: Applied Consumer Behavior Consumer Behavior in the Marketing Information Ecosystem Emerging Trends for Consumer Behavior Practitioners
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
