Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.
Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.
Die Herstellerinformationen sind derzeit nicht verfügbar.
Autorenporträt
Donnalyn Pompper is Professor and Endowed Chair in Public Relations, School of Journalism & Communication, and affiliate faculty for Ethnic Studies and the Science Communication Research Center at the University of Oregon, USA. Katie R. Place is Professor of Strategic Communication at Quinnipiac University in Hamden, Connecticut, USA. C. Kay Weaver is Chair and Professor in the Department of Advertising, Public Relations, and Media Design at the University of Colorado, Boulder, USA.
Inhaltsangabe
Foreword Dean Kruckeberg Unit I: Introduction Assessing the discipline to envision a critical, radical, inclusive public relations future Donnalyn Pompper, Katie R. Place, & C. Kay Weaver Unit II: Public Relations' Conceptual Underpinning 1. Toward better global thinking through Latin America's understanding of public relations Vanessa Bravo 2. Public relations ethics from advocacy to ethical leadership Marlene S. Neill 3. Public relations and the racial reckoning: Exploring race, activism and Black Lives Matter Nneka Logan 4. Public relations history impacts on the present and the future Karla K. Gower 5. Revisiting intersectionality: The stray, strain, and performativity of social identity dimensions in public relations over the past decade Jennifer Vardeman, Natalie T. J. Tindall, Natasha Saad, & LaRahia Smith 6. Public relations and the law Debbie Davis Unit III: Theorizing the Discipline 7. Paradigm shifts in public relations theory Maureen Taylor & Michael L. Kent 8. The situational theory of problem solving (STOPS): Past, present, and future Lisa Tam, Jeong-Nam Kim, & Hyelim Lee 9. A sociological lens on public relations Øyvind Ihlen 10. The eclipse of trust and systemic vulnerability: Theorizing crises in an increasingly complex world Dawn R. Gilpin 11. The cultural-economic model of public relations theory and practice Pat Curtin 12. Public relations in a post-truth world Gareth Thompson Unit IV: Building the Practice 13. Media relations today Dustin Supa & Lynn Zoch 14. More substance, less half-truths: A critique of image, promotion, and propaganda in public relations Damion Waymer 15. Tracing the evolution of public relations education Brigitta Brunner 16. PR girls and spin doctors: The PR profession in popular culture Kate Fitch & Ella Chorazy 17. Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact Jim Macnamara 18. Is communication integration good for public relations? Brian G. Smith, Hyunmin Lee, & Katie R. Place Unit V: Public Relations as Social Responsibility 19. Stakeholder networks and corporate social responsibility Aimei Yang 20. Public relations and social responsibility: For-profit and nonprofit perspectives Brooke W. McKeever & Kate Stewart 21. Public relations and sustainability across the African Continent: Using Afro-centric philosophies to remember what's been 'forgotten or lost' Donnalyn Pompper & Eric Kwame Adae 22. Public affairs and lobbying: Public relations and the unequal contests to construct the public interest Scott Davidson 23. Public relations as responsible persuasion: Activism and social change Ana Adi & Thomas Stoeckle Unit VI: Public Relations Tools: Social Media, Artificial Intelligence, and Analytics 24. Social media in public relations: Future directions and analysis of social media literature from 2007-2020 Karen Freberg & Karen Sutherland 25. Mobile first: Public relations in an evolving digital landscape Katie R. Place, Adrienne A. Wallace, & Regina Luttrell 26. Artificial intelligence and public relations: Growing opportunities, questions, and concerns Lukasz Swiatek & Chris Galloway 27. "Big data" analytics: Technology, tools, and strategic change Jeremy Harris Lipschultz Unit VII: Public Relations Moving Forward 28. Evolving our conceptualizations of "publics" and "the public" to reimagine public relations and sustain democratic society Bey-Ling Sha 29. Public relations practice equipped for the future: Evolution or radical change? Anne Gregory 30. The public strikes back: Subaltern organizing and insurgent public relations Debashish Munshi & Priya Kurian 31. New avenues for public relations research Lee Edwards 32. The complexities of contemporary communicator roles and the future of public relations Franzisca Weder & C. Kay Weaver
Foreword Dean Kruckeberg Unit I: Introduction Assessing the discipline to envision a critical, radical, inclusive public relations future Donnalyn Pompper, Katie R. Place, & C. Kay Weaver Unit II: Public Relations' Conceptual Underpinning 1. Toward better global thinking through Latin America's understanding of public relations Vanessa Bravo 2. Public relations ethics from advocacy to ethical leadership Marlene S. Neill 3. Public relations and the racial reckoning: Exploring race, activism and Black Lives Matter Nneka Logan 4. Public relations history impacts on the present and the future Karla K. Gower 5. Revisiting intersectionality: The stray, strain, and performativity of social identity dimensions in public relations over the past decade Jennifer Vardeman, Natalie T. J. Tindall, Natasha Saad, & LaRahia Smith 6. Public relations and the law Debbie Davis Unit III: Theorizing the Discipline 7. Paradigm shifts in public relations theory Maureen Taylor & Michael L. Kent 8. The situational theory of problem solving (STOPS): Past, present, and future Lisa Tam, Jeong-Nam Kim, & Hyelim Lee 9. A sociological lens on public relations Øyvind Ihlen 10. The eclipse of trust and systemic vulnerability: Theorizing crises in an increasingly complex world Dawn R. Gilpin 11. The cultural-economic model of public relations theory and practice Pat Curtin 12. Public relations in a post-truth world Gareth Thompson Unit IV: Building the Practice 13. Media relations today Dustin Supa & Lynn Zoch 14. More substance, less half-truths: A critique of image, promotion, and propaganda in public relations Damion Waymer 15. Tracing the evolution of public relations education Brigitta Brunner 16. PR girls and spin doctors: The PR profession in popular culture Kate Fitch & Ella Chorazy 17. Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact Jim Macnamara 18. Is communication integration good for public relations? Brian G. Smith, Hyunmin Lee, & Katie R. Place Unit V: Public Relations as Social Responsibility 19. Stakeholder networks and corporate social responsibility Aimei Yang 20. Public relations and social responsibility: For-profit and nonprofit perspectives Brooke W. McKeever & Kate Stewart 21. Public relations and sustainability across the African Continent: Using Afro-centric philosophies to remember what's been 'forgotten or lost' Donnalyn Pompper & Eric Kwame Adae 22. Public affairs and lobbying: Public relations and the unequal contests to construct the public interest Scott Davidson 23. Public relations as responsible persuasion: Activism and social change Ana Adi & Thomas Stoeckle Unit VI: Public Relations Tools: Social Media, Artificial Intelligence, and Analytics 24. Social media in public relations: Future directions and analysis of social media literature from 2007-2020 Karen Freberg & Karen Sutherland 25. Mobile first: Public relations in an evolving digital landscape Katie R. Place, Adrienne A. Wallace, & Regina Luttrell 26. Artificial intelligence and public relations: Growing opportunities, questions, and concerns Lukasz Swiatek & Chris Galloway 27. "Big data" analytics: Technology, tools, and strategic change Jeremy Harris Lipschultz Unit VII: Public Relations Moving Forward 28. Evolving our conceptualizations of "publics" and "the public" to reimagine public relations and sustain democratic society Bey-Ling Sha 29. Public relations practice equipped for the future: Evolution or radical change? Anne Gregory 30. The public strikes back: Subaltern organizing and insurgent public relations Debashish Munshi & Priya Kurian 31. New avenues for public relations research Lee Edwards 32. The complexities of contemporary communicator roles and the future of public relations Franzisca Weder & C. Kay Weaver
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
