The Routledge Handbook of Nonprofit Communication (eBook, ePUB)

Redaktion: Gonçalves, Gisela; Oliveira, Evandro

• Format: ePub

Produktbeschreibung

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 374
• Erscheinungstermin: 12. Oktober 2022
• Englisch
• ISBN-13: 9781000689112
• Artikelnr.: 65847803

Autorenporträt

Gisela Gonçalves is a professor and director of the Masters in Strategic Communication program at the University of Beira Interior and associated researcher at LabCom, Portugal. Evandro Oliveira is a Serra Hunter professor at the Autonomous University of Barcelona (UAB), Spain and researcher at LabCom, Portugal.

Inhaltsangabe

Introducing nonprofit communication and mapping the research field Part I
Democracy and civil society Chapter 1.1 Histories of the nonprofit and
philanthropic sector Chapter 1.2 Communication for development and social
change Chapter 1.3 NGO-ization of civil society Chapter 1.4 NGO-ization of
solidarity in the digital age Chapter 1.5 Civic relations:
Socio-communicative collective action Chapter1.6 Public interest
communication: a pragmatic approach Chapter 1.7 Humanitarian communication
Part II Communication, organizations and publics Chapter 2.1 A constitutive
approach to nonprofit communication Chapter 2.2 Organizational listening
and the nonprofit sector Chapter 2.3 Integrated marketing communication
management for nonprofit organizations Chapter 2.4 Communication monitoring
and evaluation in the nonprofit sector Chapter 2.5 Fundraising and
relationship cultivation Chapter 2.6 Granting organizations Chapter 2.7
Communicating organizational change to nonprofit stakeholders Chapter 2.8
Nonprofit and government relations Chapter 2.9 Companies and human right
activists' engagement Part III Strategic communication, strategies and
discourses Chapter 3.1 A conceptual approach for strategic communication:
The ITNC Chapter 3.2 Internal branding in the nonprofit sector Chapter 3.3
Narratives and emotion in social entrepreneurship communication Chapter 3.4
Storytelling and memes: affordable and effective new media trends for small
civil society organizations Chapter 3.5 Lobbying and the nonprofit sector
Chapter 3.6 Open justice and court communication Chapter 3.7 Semiotic
analysis of environmental communication campaigns Chapter 3.8 Eco-art as
discourse driver Chapter 3.9 Positive communication and public relations in
the nonprofit sector Part IV Nonprofit communication, campaigns and case
studies Chapter 4.1 Balancing collective action and connective action in
new food cooperatives: Fertile ground for transformative change? Chapter
4.2 Local NGO e-communication on environmental issues Chapter 4.3 The
grassroots women water collective in India Chapter 4.4 The role of
communication within a domestic violence context during a lockdown Chapter
4.5 Fundraising strategies during pandemic challenges Chapter 4.6
Communication and activist literacy for social change in feminist movements
Chapter 4.7 Value-informed communication in nonprofit campaigns Chapter 4.8
Identifying and classifying stakeholders in Spanish nonprofit organizations
Chapter 4.9 Activism and social media: case studies from Greece's economic
crisis