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The Sage Handbook of Promotional Culture and Society (eBook, ePUB)
Redaktion: Edwards, Lee; Castro, Gisela; Cabañes, Jason Vincent A. A.; Bourne, Clea
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A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today's promotional industries.
A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today's promotional industries.
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Editors Introduction: What is promotional culture today? - Lee Edwards, Clea Bourne, Jason Vincent A. Cabañes, Gisela Castro Part 1: Promotional Culture and Industry Logics Chapter 1: Emotion and humanisation in the UK branding industry - Nicolás Arenas Chapter 2: Creating cultural weavers: Reimagining the pedagogies and curricula of the promotional occupations in service of producing sustained social change - Nicola A. Corbin Chapter 3: Promotional industries, capitalism and market society: the changing relationship of 'value' to 'values' - Anne M. Cronin Chapter 4: Explaining promotional culture: An institutional logics approach - Lee Edwards Chapter 5: AI ethics are not enough. public relations, social justice and artificial intelligence - Clea Bourne and Michaela Jackson Chapter 6: High-tech storytelling: a typology for technology marketers - Yoko Maki Chapter 7: Brand journalism: perspectives from Ghana - Kobby Mensah and Joscelyne Ahiable Chapter 8: Creative inclusivity: the narrative of diversity in the tourism media promotion - Desideria Cempaka Wijaya Murti Part 2: Promotional Practices Chapter 9: Changing landscape of advertising and promotional industries in Bangladesh - Khorshed Alam Chapter 10: Disinformation promotion on social media - Fatima Gaw Chapter 11: Understanding social media marketing manager's intermediary role: A Middle Eastern case study - Zoe Hurley Chapter 12: Propaganda and Promotional Culture: Catalysts of disinformation in Malaysian politics - Pauline Pooi Yin Leong and Benjamin Yew Hoong Loh Chapter 13: Public relations within the promotional work of human rights activists in Portugal - Naide Müller Chapter 14: Between socialites and promotional logics: How international volunteers in Bali craft their voluntourist selfies - Kadek Tomi Kencana Putra Chapter 15: Regimes of visibility in Disney's CSR: Corporate wokeness, neoliberalism, and promotional Industries - Kailin Regutti, Zane Willard, Mahuya Pal Part 3: Promotion and Identities Chapter 16: Plus size fashion promotional culture in Brazil as a biopolitical strategy of consumption - Aliana Aires and Tânia Hoff Chapter 17: Promotional culture(s): Rediscovering and revisiting ideology: the case of Jamaica - Nova Gordon-Bell Chapter 18: First Nations public relations, activism, and feminism in Australia - Treena Clark, Yvonne Clark, Shannon Foster, Tiffanie Ireland and Aiesha Saunders Chapter 19: Breaking invisibilities: Race, racism, and Brazilian advertising in a changing world - Laura Guimarães Corrêa, Pablo Moreno Fernandes, Francisco Leite, Fernanda Carrera Chapter 20: Enter the 'sci-fluencer'? Personal branding, race and gender in online science communication - Mehita Iqani Chapter 21: Racialising my voice: Narrative and commercial challenges for black influencers - Nessa Keddo Part 4: Promotion and Popular Culture Chapter 22: Silent or silenced pain? Women with endometriosis caught between neglect and acknowledgement - João Freire Filho and Júlia dos Anjos Chapter 23: Cruise ships as sales machines: A new promotional practice? - Maria Manuel Baptista and Telma Medeiros Brito Chapter 24: Public relations as 'tour of duty': 'Dis'embodying PR work in Criminal Minds - Clea Bourne Chapter 25: K-Dramas as a space for cross-cultural exchange? Counter-flow and its entanglements with soft power and promotional culture - Jason Vincent A. Cabañes and Cecilia S. Uy-Tioco Chapter 26: Negotiating the media(ted) reality and marginalization: Exploring the lived experiences of LGBTQ consumers from the Global South - Dibyangana Biswas, Himadri Roy Chaudhuri and Anindita Chaudhuri Chapter 27: Riding on the wave of popular culture: Croatia's soft power and Game of Thrones fandom - Bruno Lovric Chapter 28: Promoting sustainability: Resisting capitalist frames of promotional cultures through climate fiction - Debashish Munshi and Priya Kurian Part 5: Promotion and Institutional Power Chapter 29: The animal-industrial complex and the promotion of animal exploitation - Núria Almiron Chapter 30: The promotional pillar of enduring authoritarian-populist regimes: The case of Islamic charities in Erdogan's Turkey - Burçe Celik Chapter 31: The political economy of environmental communication: The Chinese context - Sibo Chen Chapter 32: A quest for unity: Promoting Caribbean "oneness" by creating a regional public sphere - Zoë M.K. Hagley Chapter 33: The Spanish promotional culture: reflections of a mature sector and an evolving society - Charo Sádaba and Jorge del Río Chapter 34: Promotional culture, children, and social media: considerations from the Brazilian context - Renata Tomaz and Brenda Guedes Chapter 35: High tech pauperism: Fintech, promotionalism, and the creation of financial subjects - Alison Hearn
Editors Introduction: What is promotional culture today? - Lee Edwards, Clea Bourne, Jason Vincent A. Cabañes, Gisela Castro Part 1: Promotional Culture and Industry Logics Chapter 1: Emotion and humanisation in the UK branding industry - Nicolás Arenas Chapter 2: Creating cultural weavers: Reimagining the pedagogies and curricula of the promotional occupations in service of producing sustained social change - Nicola A. Corbin Chapter 3: Promotional industries, capitalism and market society: the changing relationship of 'value' to 'values' - Anne M. Cronin Chapter 4: Explaining promotional culture: An institutional logics approach - Lee Edwards Chapter 5: AI ethics are not enough. public relations, social justice and artificial intelligence - Clea Bourne and Michaela Jackson Chapter 6: High-tech storytelling: a typology for technology marketers - Yoko Maki Chapter 7: Brand journalism: perspectives from Ghana - Kobby Mensah and Joscelyne Ahiable Chapter 8: Creative inclusivity: the narrative of diversity in the tourism media promotion - Desideria Cempaka Wijaya Murti Part 2: Promotional Practices Chapter 9: Changing landscape of advertising and promotional industries in Bangladesh - Khorshed Alam Chapter 10: Disinformation promotion on social media - Fatima Gaw Chapter 11: Understanding social media marketing manager's intermediary role: A Middle Eastern case study - Zoe Hurley Chapter 12: Propaganda and Promotional Culture: Catalysts of disinformation in Malaysian politics - Pauline Pooi Yin Leong and Benjamin Yew Hoong Loh Chapter 13: Public relations within the promotional work of human rights activists in Portugal - Naide Müller Chapter 14: Between socialites and promotional logics: How international volunteers in Bali craft their voluntourist selfies - Kadek Tomi Kencana Putra Chapter 15: Regimes of visibility in Disney's CSR: Corporate wokeness, neoliberalism, and promotional Industries - Kailin Regutti, Zane Willard, Mahuya Pal Part 3: Promotion and Identities Chapter 16: Plus size fashion promotional culture in Brazil as a biopolitical strategy of consumption - Aliana Aires and Tânia Hoff Chapter 17: Promotional culture(s): Rediscovering and revisiting ideology: the case of Jamaica - Nova Gordon-Bell Chapter 18: First Nations public relations, activism, and feminism in Australia - Treena Clark, Yvonne Clark, Shannon Foster, Tiffanie Ireland and Aiesha Saunders Chapter 19: Breaking invisibilities: Race, racism, and Brazilian advertising in a changing world - Laura Guimarães Corrêa, Pablo Moreno Fernandes, Francisco Leite, Fernanda Carrera Chapter 20: Enter the 'sci-fluencer'? Personal branding, race and gender in online science communication - Mehita Iqani Chapter 21: Racialising my voice: Narrative and commercial challenges for black influencers - Nessa Keddo Part 4: Promotion and Popular Culture Chapter 22: Silent or silenced pain? Women with endometriosis caught between neglect and acknowledgement - João Freire Filho and Júlia dos Anjos Chapter 23: Cruise ships as sales machines: A new promotional practice? - Maria Manuel Baptista and Telma Medeiros Brito Chapter 24: Public relations as 'tour of duty': 'Dis'embodying PR work in Criminal Minds - Clea Bourne Chapter 25: K-Dramas as a space for cross-cultural exchange? Counter-flow and its entanglements with soft power and promotional culture - Jason Vincent A. Cabañes and Cecilia S. Uy-Tioco Chapter 26: Negotiating the media(ted) reality and marginalization: Exploring the lived experiences of LGBTQ consumers from the Global South - Dibyangana Biswas, Himadri Roy Chaudhuri and Anindita Chaudhuri Chapter 27: Riding on the wave of popular culture: Croatia's soft power and Game of Thrones fandom - Bruno Lovric Chapter 28: Promoting sustainability: Resisting capitalist frames of promotional cultures through climate fiction - Debashish Munshi and Priya Kurian Part 5: Promotion and Institutional Power Chapter 29: The animal-industrial complex and the promotion of animal exploitation - Núria Almiron Chapter 30: The promotional pillar of enduring authoritarian-populist regimes: The case of Islamic charities in Erdogan's Turkey - Burçe Celik Chapter 31: The political economy of environmental communication: The Chinese context - Sibo Chen Chapter 32: A quest for unity: Promoting Caribbean "oneness" by creating a regional public sphere - Zoë M.K. Hagley Chapter 33: The Spanish promotional culture: reflections of a mature sector and an evolving society - Charo Sádaba and Jorge del Río Chapter 34: Promotional culture, children, and social media: considerations from the Brazilian context - Renata Tomaz and Brenda Guedes Chapter 35: High tech pauperism: Fintech, promotionalism, and the creation of financial subjects - Alison Hearn
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