The SAGE Handbook of Service-Dominant Logic (eBook, ePUB)

Redaktion: Vargo, Stephen L.; Lusch, Robert F.

• Format: ePub

Produktbeschreibung

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:

Part 1: Introduction and Background

Part 2: Value Cocreation

Part 3: Service Exchange

Part 4: Service Ecosystems

Part 5: Institutions and Institutional Arrangements

Part 6: Resources and Resource Integration

Part 7: Actors and Practices

Part 8: Innovation

Part 9: Midrange Theory

Part 10: Selected Applications

Part 11: Reflections and Prospects

This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 800
• Erscheinungstermin: 8. Oktober 2018
• Englisch
• ISBN-13: 9781526455505
• Artikelnr.: 54184104

Autorenporträt

Robert F. Lusch was Professor of Marketing and the Muzzy Chair in Entrepreneurship and Innovation at the University of Arizona where he also held appointments in Philosophy and Sociology. Professor Lusch was an active scholar in the fields of distribution systems, marketing strategy, service marketing, and marketing theory. He was a past editor of the Journal of Marketing and past Chairperson of the American Marketing Association. In 2013 the AMA awarded him with its most prestigious award for marketing scholars: The AMA/Irwin Distinguished Educator Award. Previously the Academy of Marketing Science awarded him their Distinguished Marketing Educator Award (1997). His latest research was focused on service-dominant logic and service ecosystems. He had been awarded the Harold H. Maynard Award (twice) and the AMA/Sheth Foundation Award for his contributions to marketing theory. Professor Lusch has been named in the Web of Science "Highly Cited Researchers" list (top 1%) and identified as one of the World's Most Influential Scientific Minds in economics and business for four consecutive years. Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai'i at Manoa. He has held visiting positions at the Judge Business School at the University of Cambridge, the University of Warwick, Karlstad University, the University of Maryland, Collage Park, and other major universities. He has articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, MIS Quarterly, and other top-ranked journals. Professor Vargo has been awarded the Harold H. Maynard Award and the AMA/Sheth Foundation Award for his contributions marketing theory. Clarivate Analytics (formally Thomson-Reuters) recently named him to its Web of Science "Highly Cited Researchers" list (top 1%) and has identified him as one of the World's Most Influential Scientific Minds in economics and business for a fourth consecutive year.

Inhaltsangabe

SECTION 01: Introduction and Background
1. An Overview of Service-Dominant Logic - Robert F. Lusch & Stephen L.
Vargo
2. Services in Society and Academic Thought: An Historical Analysis
[Reprint] - Stephen L. Vargo & Fred W. Morgan
3. Why Service-Dominant Logic? - Stephen L. Vargo & Kaisa Koskela-Huotari
SECTION 02: Value Cocreation
4. Value Cocreation: Conceptualizations, Origins, and Developments - Janet
McColl-Kennedy & Lilliemay Cheung
5. Value Cocreation: An Ecosystem Perspective - Pennie Frow & Adrian Payne
6. The Cocreation of Brands - Hope Schau, Albert M. Muñiz Jr. & Melissa
Archpru Akaka
7. The Contextual Nature of Value and Value Cocreation - Anu Helkkula,
Apramey Dube & Eric Arnould
SECTION 03: Service Exchange
8. Reframing Exchange: A Service-ecosystems Perspective - Melissa Archpru
Akaka & Jennifer Chandler
9. Ethical Foundations for Exchange in Service Ecosystems - Patrick Murphy
& Gene Laczniak
10. The Dynamic Context of Service Exchange: Rethinking Service Context
from a Performativity Lens - Satoko Suzuki & Yutaka Yamauchi
11. How Service Exchange Drives Market (Re)Formation - Angeline Nariswari
SECTION 04: Service Ecosystems
12. Service Ecosystems: A Timely Worldview for a connected, digital and
data-driven economy - Irene Ng & Susan Wakenshaw
13. Systems Behavior and Implications for Service-Dominant logic - Philip
Godsiff, Roger Maull & Phil Davies
14. The Study of Service: From systems to ecosystems to ecology - Irene Ng,
Paul Maglio, Jim Spohrer & Susan Wakenshaw
15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely
from a Systems Perspective - Javier Reynoso, Sergio Barile, Marialuisa
Saviano & Jim Spohrer
SECTION 05: Institutions and Institutional Arrangements
16. Institutions and Institutionalization - Michael Kleinaltenkamp
17. Coordinating Resource Integration and Value Cocreation through
Institutional Arrangements: A Phenomenological Perspective - Ingo Karpen &
Michael Kleinaltenkamp
18. Institutional Change in Service Ecosystems - Jaakko Siltaloppi & Heiko
Wieland
19. Institutional Work for Value Co-creation: Navigating amid Power and
Persistence - Jörg Sydow, Olivier Berthod & Markus Helfen
SECTION 06: Resources and Resource Integration
20. Resource Integration: Concepts and Processes - Linda Peters
21. The Sustainability of Service Ecosystems - Helge Löbler
22. Emergence of Novel Resources in Service Ecosystems - Kaisa
Koskela-Huotari, Bo Edvardsson & Bård Tronvoll
23. Resource Integration Processes: The Dialectic of Presence and Absence -
Linda Peters
SECTION 07: Actors and Practices
24. Analyzing service processes at the micro level: actors and practices -
Hans Kjellberg, Suvi Nenonen & Karim Marini Thomé
25. Untangling the à priori differentiation of service exchanging actors -
Daniela Corsaro & Lars-Gunnar Mattson
26. Using practice theory for understanding resource integration in S-D
logic: a multinational study of leading-edge consumers - Oskar Korkman &
Luis Araujo
27. Attending to actors and practices: implications for Service-Dominant
logic - Hans Kjellberg
SECTION 08: Innovation
28. The need for a new innovation paradigm and the contribution of
Service-Dominant Logic - Marja Toivonen & Kyoichi Kijima
29. A Unifying Perspective for the Technological, Business Model, and
Market Aspects of Innovation - Heiko Wieland, Stephen Vargo & Melissa
Archpru Akaka
30. Enhancing the understanding of processes and outcomes of innovation:
the contribution of effectuation to S-D logic - Valtteri Kaartemo,
Christian Kowalkowski & Bo Edvardsson
31. A dynamic alternative to linear views on innovation - combining the
approaches of practice theory and expansive learning - Cristina Mele &
Tiziana Russo-Spena
SECTION 09: Midrange Theory
32. Advancing Knowledge about Service-Dominant Logic: The Role of Midrange
Theory - Rod Brodie & Helge Löbler
33. Tracking the Evolution of Engagement Research: Illustration of Midrange
Theory in the Service Dominant Paradigm - Elina Jaakkola, Jodie Conduit &
Julia Fehrer
34. Developing Midrange Theory for Emerging Markets: A Service-Dominant
Logic Perspective - Jacqueline Pels & Cristina Mele
35. Bridging S-D Logic and Business Practice with Midrange Theory: From
Dichotomies to Relational Dualities and beyond, in central marketing
concepts - Peter Ekman & Jimmie Röndell
SECTION 10: Selected Applications
36. Extending Service-Dominant Logic - outside marketing and inside
managerial practice - Kaj Storbacka
37. Extending innovation - from business model innovation to innovation in
service ecosystems - Julia Jonas & David Sörhammar
38. Designing for Service: From Service-Dominant Logic to Design Practice
(and vice versa) - Charlotta Windahl & Katarina Wetter-Edman
39. Service-dominant logic, service science and the role of robots as
actors - Paul Maglio & Chiehyeon Lim
SECTION 11: Reflections and Prospects
40. Toward a Grand View of Service: The Role of Service-Dominant logic -
Evert Gummesson
41. Backward and Forward - Stephen L. Vargo

Rezensionen

To understand modern marketing and modern economies, one should understand service-dominant logic. To understand service-dominant logic, I strongly recommend reading The SAGE Handbook of Service-Dominant Logic. It is complete, well documented, insightful, and shows the way forward. Professor Shelby D. Hunt 20180730