Graham Yemm

The Sales Book (eBook, ePUB)

How to Drive Sales, Manage a Sales Team and Deliver Results

• Format: ePub

Produktbeschreibung

The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:

• The objectives of each section
• An overview of the main principles
• What you need to do to achieve success
• A speed-read checklist to help you remember key points

Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 256
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 11. Oktober 2013
• Englisch
• ISBN-13: 9780273792932
• Artikelnr.: 39936602

Autorenporträt

Graham Yemm has worked in consultancy, training and coaching for over 20 years after a career in sales management in the corporate arena. He now owns his own business training company, Solutions 4 Training Ltd and works with clients in Europe, Russia, Malaysia and USA. He is the author of the FT Essential Guide to Leading Your Team.

Inhaltsangabe

Introduction
Part 1 – Fundamentals for selling
Part 2 – Starting the sale
Part 3 – Making the sale
Part 4 – Setting the sales strategy
Part 5 – Managing the sales operation
Part 6 – Managing sales people
Part 7 – Managing and growing performance
Conclusion – Pulling it all together