Graham Yemm

The Sales Book PDF eBook (eBook, PDF)

How to Drive Sales, Manage a Sales Team and Deliver Results

• Format: PDF

Produktbeschreibung

SELLING AND SALES MANAGEMENT IN ACTION

The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:

# The objectives of each section

# An overview of the main principles

# What you need to do to achieve success

# A speed-read checklist to help you remember key points

Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 256
• Erscheinungstermin: 6. September 2013
• Englisch
• ISBN-13: 9780273792925
• Artikelnr.: 39680906

Autorenporträt

Graham Yemm has worked in consultancy, training and coaching for over 20 years after a career in sales management in the corporate arena. He now owns his own business training company, Solutions 4 Training Ltd and works with clients in Europe, Russia, Malaysia and USA.  He is the author of the FT Essential Guide to Leading Your Team.

Inhaltsangabe

Introduction
Part 1 – Fundamentals for selling
Part 2 – Starting the sale
Part 3 – Making the sale
Part 4 – Setting the sales strategy
Part 5 – Managing the sales operation
Part 6 – Managing sales people
Part 7 – Managing and growing performance
Conclusion – Pulling it all together