Kevin Hogan

The Science of Influence (eBook, ePUB)

How to Get Anyone to Say "Yes" in 8 Minutes or Less!

• Format: ePub

Produktbeschreibung

New secrets to getting what you want every time The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world. Readers learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble; send unconscious nonverbal messages that are consciously undetectable; make people feel instantly comfortable in your presence; decode body language; build credibility; and be persistent without being a pain. The Science of Influence turns the enigmatic art of influence and persuasion into a science anyone can master. Kevin Hogan, PsyD (Eagan, MN), is a dynamic motivational speaker and expert on unconscious influence and body language for the BBC, the New York Post, and such popular magazines as Cosmopolitan and Playboy. He teaches Persuasion and Influence at the University of St. Thomas Management Center. He is the author of 12 books including bestsellers such as Irresistible Attraction: Secrets of Personal Magnetism and The Psychology of Persuasion.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 10. Juni 2010
• Englisch
• ISBN-13: 9780470893586
• Artikelnr.: 37300058

Autorenporträt

KEVIN HOGAN is a body language and unconscious influence expert for the BBC and popular magazines like Cosmopolitan, Playboy, and Maxim. He teaches persuasion and influence at the University of St. Thomas Management Center and frequently analyzes the behavior of White House figures for the media. He has also trained managers and leaders from Boeing, Microsoft, Starbucks, 3M, and the United States Postal Service, among other large companies.

Inhaltsangabe

About the Author ix
Preface x
Acknowledgments xiii
1 Influencing Others to Change 1
2 The First Four Seconds 13
3 The Delta Model of Influence 33
4 Credibility: The Pivot Point of Persuasion 57
5 The New Principles of Influence 65
6 Introduction to Omega Strategies 85
7 Framing Principles, Persuasion Techniques, and Influential Strategies 107
8 Applying the Laws of Influence 131
9 The Influential Secret of Oscillation 157
10 Mind Reading: How to Know What They Are Thinking 167
11 I'll Think About It 173
12 How Their Brain Buys . . . You! 207
13 "I Will Do the Work for You": Magic Words That Unlock Minds 219
14 The Power of Thinking without Thinking 233
15 Influence in Sales and Marketing Online and in the Real World 243
16 The Problem and Opportunity of Memory in Influence 259
17 Women: Influencing Women to Buy 267
Bibliography 287
Index 295
Need a Speaker? 305