Diego Barreto, Sandor Caetano

The scientist and the executive (eBook, ePUB)

How iFood leveraged its data and built artificial

• Format: ePub

Produktbeschreibung

DIVE INTO THE BIGGEST INNOVATION SUCCESS STORY IN LATIN AMERICA AND UNLOCK YOUR BUSINESS' FUTURE. In 2018, iFood raised $500 million in what would be the biggest fundraising by a startup in Latin America to date. As part of its strategy, the company emphasized the need to speed up the evolution process towards Artificial Intelligence. But how to put this into practice? Executive Diego Barreto and data scientist Sandor Caetano recount their intertwined personal and professional journeys, sharing the successes- and failures!-they experienced while implementing AI models at Brazil's leading food delivery company, until they transformed it into a revolutionary business model. Together, they reveal the principles and practices that transformed iFood into one of the most groundbreaking organizations Brazil has met in this century. Here you'll learn-deeply and intensely-how to: - Make technology an ally to create fantastic products for the consumer. - Spread, feed and monitor a growth mindset. - Prioritize agility and speed-two fundamental qualities to business development-both in culture and in the management model, instead of striving for perfection and unnecessary bureaucracy. - Adopt AI through an organic, step-by-step process that delivers efficiency, security, agility, and, most of all, thunderous results. - Overcome challenges that might appear in the process of digital evolution to achieve AI implementation once and for all, starting from ten practical points.

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Produktdetails

• Verlag: Editora Gente
• Seitenzahl: 192
• Erscheinungstermin: 20. Februar 2025
• Englisch
• ISBN-13: 9786555445664
• Artikelnr.: 73266058

Autorenporträt

DIEGO BARRETO , the executive, is iFood's CEO and mentor at Endeavor, supporting hundreds of startups in different countries while advising for companies from the Old and the New Economy. He holds a law degree from the Pontifical Catholic University of São Paulo (PUC-SP) and an MBA from IMD Business School, in Switzerland. A columnist for MIT Tech Review, he is also the bestselling author of New Economy, published by Editora Gente in 2021. SANDOR CAETANO , the scientist, is an expert in Artificial Intelligence and Analytics, with over sixteen years of experience in the field. An economist trained at the University of São Paulo (USP) and a scientist by profession, he stood out because of his career in game theory and econometrics, consulting for many consumer goods and food companies. He led AI teams at Nubank and served as Chief Data Scientist and Vice President of AI and Data at iFood.