· the role of the self as an information source for evaluating others, or what has been called 'social projection'
· the assumption of personal superiority as reflected in the pervasive tendency for people to view their characteristics more favorably than those of others
· the role of the self as a comparison standard from or toward which other people's behaviors and attributes are assimilated or contrasted
· the relative weight people place on the individual and collective selves in defining their attributes and comparing them to those of other people
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