Steve J. Martin, Noah Goldstein, Robert B. Cialdini

The small BIG (eBook, ePUB)

Small Changes that Spark Big Influence

• Format: ePub

Produktbeschreibung

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

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Produktdetails

• Verlag: Profile
• Erscheinungstermin: 28. August 2014
• Englisch
• ISBN-13: 9781782830757
• Artikelnr.: 41357104

Autorenporträt

Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.

Rezensionen

This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas. The Irish Times