Anita Roddick, Cheryl Rickman

The Small Business Start-up Workbook (eBook, ePUB)

A step-by-step guide to starting the business you've dreamed of

• Format: ePub

Produktbeschreibung

In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

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Produktdetails

• Verlag: Little, Brown Book Group
• Erscheinungstermin: 27. Mai 2005
• Englisch
• ISBN-13: 9781848034785
• Artikelnr.: 38356961

Autorenporträt

Cheryl Rickman and Dame Roddick