- Examines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of high-definition television, the blurring of traditional genres, and the creation of new formats like reality-based programming
- Argues that television programmes of the 1990s afforded viewers a symbolic resource for negotiating the psychological challenges associated with the shift from the Industrial Age to the Information Age
- Explores the ways in which television provided viewers with tools for coming to terms with their fears about living in the fast-paced , increasingly diverse, information-laden society of the 90s
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Thomas W. Benson, Pennsylvania StateUniversity
"Brian L. Ott's book is accessible to students andvaluable for professional scholars. It integrates a wide range ofcontemporary scholarship at a high level of sophistication withoutever falling into jargon or postmodern dogma. This volume will becutting edge in the rhetorical study of television."
Barry Brummett, University of Texas-Austin
"...ultimately what is pleasing about Ott's book is itswillingness to take television seriously..."
M/C Reviews
"Ott...hints at the coming identity crisis as theconnected age replaces the information age. Summing Up:Recommended."
Choice
"Ott's distinctions between hyperconscious andnostalgic programming serve as fine distinctions for consideringthe cultural significance of television."
PsycCritiques