Bart Clarysse, Sabrina Kiefer

The Smart Entrepreneur (eBook, ePUB)

How To Build For A Successful Business

• Format: ePub

Produktbeschreibung

The ideal companion for anyone starting out on a new venture. Successful entrepreneurs are smart. They take small steps, use their judgement astutely and reassess their assumptions at every opportunity. In today’s fast-moving and technology-driven business environment, they collect the tools and the knowledge they need to manage uncertainty and stay ahead of the competition. Above all they strive to understand their market and business environment - as a result, they may even end up selling a different but commercially smarter idea than the one they first started with. But how does the aspiring entrepreneur get to this point? Imperial College Business School is ranked number one throughout Europe for its teaching on entrepreneurship. Here entrepreneur and professor Bart Clarysse and venture coach Sabrina Kiefer set out their hands-on approach to coaching novice entrepreneurs in this comprehensive guide, distilling academic wisdom into practical principles. 'The Smart Entrepreneur' features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Divided into twelve chapters that can also be read separately as mini-manuals, each section offers practical advice and guidance to cover all aspects of your new venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Whether you’ve been nurturing an idea for some time but haven’t yet worked out how to launch it or you’re in the early stages of a venture and in need of detailed advice and coaching, it will guide you through your decision-making process and show you how to turn your initial idea into a comprehensive, credible and investable proposition.

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Produktdetails

• Verlag: Elliott & Thompson
• Seitenzahl: 300
• Erscheinungstermin: 13. Mai 2011
• Englisch
• ISBN-13: 9781907642296
• Artikelnr.: 38368099

Autorenporträt

Bart Clarysse holds the Entrepreneurship Chair at Imperial College Business School in London. He has been an executive teacher for multinationals such as Johnson and Johnson, KLM, and Belgacom on corporate venturing and turnaround strategies. He is also founder of several high-tech start-ups. Sabrina Kiefer is a venture coach on the Innovation, Entrepreneurship and Design program at Imperial College Business School. Previously she has worked for the Associated Press, Business Week, and the Financial Times.