Bart Clarysse, Sabrina Kiefer

The Smart Entrepreneur (Part I: Idea creation and evaluation) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Part I looks at how business ideas are matched with credible opportunities, whether you're starting from a perceived market or from a tecnology or competence that you'd like to commercialise. We emphasise the importance of considering a range of possibilities and evaluating each new idea with respect to existing alternatives already on the market, and perhaps modifying or improving it accordingly.

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Produktdetails

• Verlag: Elliott & Thompson
• Seitenzahl: 300
• Erscheinungstermin: 1. August 2011
• Englisch
• ISBN-13: 9781907642456
• Artikelnr.: 38367134

Autorenporträt

Bart Clarysse holds the Entrepreneurship Chair at Imperial College Business School in London. He has been an executive teacher for multinationals such as Johnson and Johnson, KLM, and Belgacom on corporate venturing and turnaround strategies. He is also founder of several high-tech start-ups. Sabrina Kiefer is a venture coach on the Innovation, Entrepreneurship and Design program at Imperial College Business School. Previously she has worked for the Associated Press, Business Week, and the Financial Times.