The Social Media Industries (eBook, ePUB)

Redaktion: Albarran, Alan B.

• Format: ePub

Produktbeschreibung

This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 272
• Erscheinungstermin: 5. März 2013
• Englisch
• ISBN-13: 9781136325182
• Artikelnr.: 38253071

Autorenporträt

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.

Inhaltsangabe

Foreword
Dr. Jacqueline Vickery The Social Media Industries: Introduction and Overview
Alan B. Albarran A History of the Social Media Industries
David H. Goff The Paradoxes of Social Media: A Review of Theoretical Issues
Francisco J. Perez
Latre Business Models of Most
Visited U.S. Social Networking Sites
Jiyoung Cha Social Media Marketing
Paige Miller Social Media Content
Daniel Schackman Social Media and the Value of Truth: Navigating the Web of Morality
Berrin Beasley Traditional News Media's Use of Social Media
Tracy Collins Standley Privacy and Social Media
Laurie Thomas Lee Uses and Gratifications of Facebook Members 35 Years and Older
Aimee Valentine Social Media and Young Latinos
Alan B. Albarran Bridging the Great Divide: African American and Asian American Use of Social Media
Maria Williams
Hawkins The Social Media Industries: Summary and Future Directions
Alan B. Albarran