Christer Holloman

The Social Media MBA (eBook, ePUB)

Your Competitive Edge in Social Media Strategy Development and Delivery

• Format: ePub

Produktbeschreibung

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.

Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.

In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.

In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.

In addition, learn through cases studies produced by the social leaders at these brands:

ARM by Kerry McGuire Balanza - Director of Strategic Marketing

Aviva by Jan Gooding - Global Brand Director

Dell by Stuart Handley - Communications Director

Evans Cycles by Will Lockie - Head of Social Media

GlaxoSmithKlein (Ribena) by Verity Clifton - Brand Marketing Manager

Kodak by Madlen Nicolaus - Social Media Manager

Phillips by Hans Notenboom - Global Director B2B Online

Sage by Cath Sheldon - Online PR Specialist

There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

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Produktdetails

• Verlag: Polity
• Erscheinungstermin: 19. Dezember 2011
• Englisch
• ISBN-13: 9781119967231
• Artikelnr.: 37360391

Autorenporträt

Christer Holloman, is Head of Product/VP Commercial Strategy at The Digital Property Group. He is a Sky News Reporter and regular panel expert commentator for Sky News. He has just received an accolade from the London Evening Standard as " one of London's Top 25 Most Influential Individuals within New Media", as well as Industry Winner of The Telegraph's Digital Award for 2011.

Inhaltsangabe

Preface vii
Part I Foundation 1
1 Quick Recap 3
2 Bridging the Social Media Gap 15
Part II Strategy Development 27
3 Inspiring and Facilitating Creativity 29
4 The Rise of Branded Content 39
5 Power of Integration 49
6 Intent is the New Demographic 63
7 Targeting the Easily Infl uenced Not the Highly Influential 75
Part III Strategy Delivery 89
8 Your Best Advocates 91
9 The Profit Manifesto 101
10 Social Media Business Engineering 117
11 Power Struggles of the Advocate Age 131
Part IV Case Studies 145
12 ARM 147
13 Aviva 153
14 Dell 157
15 Evans Cycles 163
16 GlaxoSmithKline 167
17 Kodak 173
18 Royal Philips Electronics 179
19 Sage 185
Part V The Future 191
20 The Ethnocentric Bias 193
21 Digital Dragons, Elephants and Tigers 205
22 Design Thinking and Social Media 221
23 God Technology 235
Conclusion 245
Biographies 247
Index 259