Based on work assessing the US and UK business sectors, including research conducted at the UCL in conjunction with such diverse organisations as the Bank of England, Google, Facebook and the Antwerp Diamond Exchange, this book addresses the key issues and challenges involved in integrating real and virtual environments. In addition, it uses case studies to illustrate the academic theory, blending industry and scholarly literature.
Written by an expert in his field, this book delivers a realistic, practical and academically sound foundation for business, management and organisation studies, while also providing an interdisciplinary view on a transforming society, incorporating technology, IT, economics and sociology.
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