This book provides a descriptive analysis of the social interaction transpiring in what the author has conceptualized as the "the hyper-mediated marketplace of sports narratives." It examines the social structures and processes that make sports-talk radio such a vibrant societal milieu, and seeks to identify the essential sociological dynamics that make all that endless chatter so vital to listeners. A qualitative, descriptive analytical focus on this remarkable platform-where people come together to interact insistently, colorfully, and often with stunning ferocity-highlights key processes by which human communicators construct meaning.
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