Stephen Denning

The Springboard (eBook, PDF)

• Format: PDF

Produktbeschreibung

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.

Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 21. August 2012
• Englisch
• ISBN-13: 9781136013546
• Artikelnr.: 38253897

Autorenporträt

Stephen Denning

Inhaltsangabe

Part 1 Practice
Chapter 1 Stumbling Upon The Springboard Story
Chapter 2 A Story That Rings True
Chapter 3 Communicating A Vision
Part 2 Understanding
Chapter 4 Getting Inside an Idea
Chapter 5 A Tale of Two Stories
Chapter 6 Co-Creating The Same Story
Chapter 7 Another Mode Of Knowing
Part 3 Catalysis
Chapter 8 Crafting the Springboard Story
Chapter 9 Performing the Springboard Story
Chapter 10 Building the Springboard Story
Chapter 11 Embodying the Idea
Chapter 12 The Medusa's Stare