James Mahoney

The Strategic Communication Imperative (eBook, PDF)

For Mid- and Long-Term Issues Management

• Format: PDF

Produktbeschreibung

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 250
• Erscheinungstermin: 30. Dezember 2021
• Englisch
• ISBN-13: 9781000522013
• Artikelnr.: 63030179

Autorenporträt

James Mahoney is Adjunct Professor in Professional Communication in the News and Media Research Centre at the University of Canberra, Australia. He is a life fellow of the Public Relations Institute of Australia. He is the author of Strategic Communication: Campaign Planning and Public Relations Writing.

Inhaltsangabe

1: Facing up to issues: an introduction
2: The alchemy of professional communication
3. The nature of strategic communication
4. Identifying, analysing and managing organisational issues
5. Decision-making and communication strategy
6. Linking strategic communication and theoretical concepts
7. A strategic communication planning model

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1: Facing up to issues: an introduction; 2: The alchemy of professional communication; 3. The nature of strategic communication; 4. Identifying, analysing and managing organisational issues; 5. Decision-making and communication strategy; 6. Linking strategic communication and theoretical concepts; 7. A strategic communication planning model