Harry Sminia

The Strategic Manager (eBook, PDF)

Understanding Strategy in Practice

• Format: PDF

Produktbeschreibung

The Strategic Manager provides a comprehensive, logical and applied insight in strategic management. Unlike some more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readers' expectations and understanding beyond that of strategy as a matter of planning only.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 222
• Erscheinungstermin: 25. Juli 2021
• Englisch
• ISBN-13: 9781000412703
• Artikelnr.: 61904042

Autorenporträt

Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.

Inhaltsangabe

1 Strategic management basics
2 Marketing-inspired strategic thinking
Case 2.1. Miele
3 The industrial organization approach
Case 3.1. Spotify
4 The resource-based view
Case 4.1. Macy's
5 Agency theory and shareholder value
Case 5.1. Judges Scientific
6 Stakeholders and organizational politics
Case 6.1. Inditex
7 Institutional theory and organizational culture
Case 7.1. Waymo
8 Similarities, differences, and underlying assumptions
Case 8.1. De La Rue