Harry Sminia

The Strategic Manager (eBook, PDF)

Understanding Strategy in Practice

• Format: PDF

Produktbeschreibung

The Strategic Manager provides a comprehensive, logical and applied insight in strategic management. Unlike some more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readers' expectations and understanding beyond that of strategy as a matter of planning only.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 222
• Erscheinungstermin: 25. Juli 2021
• Englisch
• ISBN-13: 9781000412703
• Artikelnr.: 61904042

Autorenporträt

Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.

Inhaltsangabe

1 Strategic management basics
2 Marketing-inspired strategic thinking
Case 2.1. Miele
3 The industrial organization approach
Case 3.1. Spotify
4 The resource-based view
Case 4.1. Macy's
5 Agency theory and shareholder value
Case 5.1. Judges Scientific
6 Stakeholders and organizational politics
Case 6.1. Inditex
7 Institutional theory and organizational culture
Case 7.1. Waymo
8 Similarities, differences, and underlying assumptions
Case 8.1. De La Rue