Neville Lake

The Strategic Planning Workbook (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values.
In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 240
• Erscheinungstermin: 3. Mai 2012
• Englisch
• ISBN-13: 9780749465018
• Artikelnr.: 38217661

Autorenporträt

Neville Lake has had a long and successful business career, during which he has worked for some of the world's top consulting firms. A registered psychologist, Neville has been a business and strategic consultant for over 25 years, has visited over 100 world best-practice organizations and has consulted to over 150 businesses. He specialises in facilitating strategic off-sites for senior management teams and helping organisations to develop and implement powerful and practical strategic plans.

Inhaltsangabe

Chapter
01: Getting a bigger brain: how to think like a strategist; Chapter
02: What are they thinking? Customer analysis; Chapter
03: Getting into their heads: how to understand your customers; Chapter
04: Who else is out there? Potential customer analysis; Chapter
05: What are they doing? Competitor analysis; Chapter
06: Pressure points: understanding the driving forces in your industry; Chapter
07: What are we thinking? Understanding what is happening in your organization; Chapter
08: Building the guiderails for the future: mission, vision, values and measures; Chapter
09: How to pick a strategy that is right for your business; Chapter
10: Making strategy happen: how to lead your business to success; Chapter
11: Selling your message; Chapter
12: B ringing it all together; Chapter
13: Tricks and traps