Max Mckeown

The Strategy Book (eBook, ePUB)

• Format: ePub

Produktbeschreibung

WINNER OF MANAGEMENT BOOK OF THE YEAR AND AMAZON'S BEST BUSINESS BOOKS AWARD

This is a world-class education in how to create powerful strategies to deliver success in a competitive world.

. What do we know about strategy?
. What can you do to shape a better future?
. How can you win with strategy?
. How can you engage people with strategy?
. How do you avoid pitfalls, problems and screw-ups?

The Strategy Book will help you use the art and science of strategy to tackle the challenges you face both in developing strategies and putting them into action. It gives you the best ideas wrapped up in a usable, enjoyable package.

What's new? The fourth edition includes tips, techniques and tactics for using Dr Max's One-Page Speed Strategy. From running a strategy meeting to creating a strategy process, developing a culture of strategic thinkers and everything in between, it will help you to create real-world strategies that deliver outstanding results.

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Produktdetails

• Verlag: Pearson HigherEducation
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 22. August 2024
• Englisch
• ISBN-13: 9781292734712
• Artikelnr.: 72258349

Autorenporträt

Dr. Max Mckeown is the author of The Strategy Book , winner of the Commuter Read at the Chartered Management Institute Book of the Year and Amazon's Best Business Books. He is also author of The Innovation Book, Adaptability: The Art of Winning in an Age of Uncertainty , and four other books. He works as a strategic coach with Fortune 100 companies and is also a popular keynote speaker at conferences worldwide.

Inhaltsangabe

Part One
Your Strategic Self  Part Two
Thinking like a Strategist   Part Three
Creating Your Strategy  Part Four
Winning with Strategy   Part Five
Making Your Strategy Work   Part Six
The Strategy Book Toolkit