Rudolf Grünig, Richard Kühn

The Strategy Planning Process (eBook, ePUB)

Analyses, Options, Projects
Übersetzer: Montani, Maude

• Format: ePub

Produktbeschreibung

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors' highly successful previous publication "Process-based Strategic Planning," which appeared in six editions.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Springer Berlin Heidelberg
• Seitenzahl: 277
• Erscheinungstermin: 13. April 2015
• Englisch
• ISBN-13: 9783662456491
• Artikelnr.: 69519291

Autorenporträt

Rudolf Grünig  is Professor of Management at the University of Fribourg. He is board member and consultant of large and medium-sized Swiss companies. He is lecturer for strategy in executive programs and Adjunct professor at the Swiss Finance Institute. From 2006 to 2009 he was commander of an infantry brigade of the Swiss Army. Richard Kühn is   Professor emeritus. He is former director of the Institute of Marketing and Management at the University of Bern. From 1970 to 2019 he was board member of important Swiss companies and consultant in the field of marketing and strategic management. He is founder and director of different executive education programs in the field of marketing and strategic management as well as long-standing member of the Competition Commission of Switzerland. Dirk Morschett is Professor of International Management at the University of Fribourg and director of the Centre for European Studies. He is lecturer in executive education programs and strategy trainings and consultant of large and medium-sized Swiss companies, particularly in retailing and consumer goods industry.

Inhaltsangabe

Introduction.- Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials.- Development of Strategic Planning and Its Integration into Strategic Management.- Strategic Documents.- Strategy Planning Process.- Initializing Strategic Planning: Developing or Revising the Mission Statement.- Defining the Current Strategic Businesses.- Preparing the Strategy Planning Project.- Strategic Analysis at the Corporate Level: Global Environment Analysis.- Portfolio Analysis.- Diagnosing the Strategic Challenges at the Corporate Level.- Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company.- Defining the Strategic Objectives for the Company.- Formulating the Corporate Strategy.- Developing Project Plans for the Implementation of the Corporate Strategy.- Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors.- Industry Environment Analysis.- Industry Analysis.- Market Analysis.- Analyzing the Competitive Position and the Business Model.- Diagnosing the Strategic Challenges of the Business.- Developing a Business Strategy: Developing and Assessing Strategic Options for the Business.- Defining the Strategic Objectives for the Business.- Formulating the Business Strategy.- Developing Project Plans for the Implementation of the Business Strategy.- Finalizing Strategic Planning: Developing the Functional Strategies.- Final Assessment of All Strategic Guidelines.- Preparing the Strategic Implementation.- Final Remarks.