Marlene Jensen

The Tao of Pricing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Pain-free pricing strategy

77 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately."

• "This book makes pricing so much fun, you might not realize how much you're learning!" -- Bob Bly, author of Fool-Proof Marketing
• "This book can protect you from pricing mistakes that can devalue your company." -- Roland A. DeSilva, Oaklins DeSilva+Phillips
• "Both experienced and novice marketers will profit from this book." -- Dr. Ron Drozdenko, Chair, Marketing Department, Ancell School of Business, WCSU

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Produktdetails

• Verlag: JGF Press
• Erscheinungstermin: 29. Dezember 2019
• Englisch
• ISBN-13: 9781735581545
• Artikelnr.: 60356564

Autorenporträt

Marlene Jensen's Everything Aging book started with a blog she launched (SeniorDefender.net) in 2017. She was 70 years old and shocked, worried and appalled at this aging stuff she was suddenly facing.

Previously Jensen was a:

• VP Publisher at CBS
• A consultant on marketing at ABC, Food Network, etc.
• An entrepreneur — with dozens of startups launched
• A professor of marketing and pricing at Lock Haven University (now emeritus).

Jensen is also the author of four books on pricing strategy.

In her "retirement" she continues her blog, offers courses on pricing strategy, and offers free advice to would-be entrepreneurs — through volunteering with SCORE and through her free website Help4Entrepreneurs.com

Sadly, none of the above has prepared her for the onslaught of marketers who now think her daily interests/needs consist solely of hearing aids, wheel chairs, adult diapers, medi-alert buttons, medications, and bath tubs you walk into.