Carlos Ferreirinha

THE TASTE DOES NOT RECEDE (eBook, ePUB)

How Luxury Management Intelligence teaches businesses from different segments to differentiate themselves, raise consumption patterns, arouse emotions, generate desire and stay relevant over time
Übersetzer: Cáceres, Luciano

• Format: ePub

Produktbeschreibung

Carlos Ferreirinha was the youngest president of LVMH in the world and led the marketing for other major brands before founding his own company, MCF Consultoria, in 2001. Regarded as the biggest reference in the Luxury and Premium activity in Brazil and Latin America, he uses success stories (and obstacles) from the global Luxury industry to explain how and why entrepreneurs could draw inspiration from Luxury Management Intelligence to improve, correct, and adjust the course of their businesses, regardless of the target audience for their products and services. For Ferreirinha, Luxury is a business school. And the longevity of major brands worldwide is the greatest proof that the lessons applied by such companies are successful. Ferreirinha's methodology and his team at MCF Consultoria consist of bringing these ideas into the daily life of any organization.

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Produktdetails

• Verlag: DVS Editora
• Seitenzahl: 160
• Erscheinungstermin: 22. Januar 2024
• Portugiesisch
• ISBN-13: 9786556951188
• Artikelnr.: 69831861

Autorenporträt

Carlos Ferreirinha is the founder and president of MCF Consultoria, a leading company in Brazil and Latin America in the Luxury and Premium segment, co-founder of BENTO STORE, chosen as one of the ten most important retail companies in the world for the coming years by the New York-based magazine design: retail, and founder of Abrael (Brazilian Association of Luxury Companies).