Jerry Patchell

The Territorial Organization of Variety (eBook, PDF)

Cooperation and competition in Bordeaux, Napa and Chianti Classico

• Format: PDF

Produktbeschreibung

Within the modern global economy, the wine industry seems to be an anomaly: thousands of small companies provide a vast variety of highly differentiated products, competing successfully with multinational corporations. This book argues that this is in fact the result of a sophisticated alternative organization of production on the part of the winegrowers, who have developed a set of strategies and tools appropriate to their markets and regulatory contexts.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 214
• Erscheinungstermin: 3. März 2016
• Englisch
• ISBN-13: 9781317014355
• Artikelnr.: 44864183

Autorenporträt

Jerry Patchell is Associate Professor in the Department of Social Science, Hong Kong University of Science and Technology, Hong Kong

Inhaltsangabe

Contents: Preface
The world in a glass
Territorial governance
Bordeaux: from one to 10,000 chateaux
Bordeaux's territories: leader and aspirant
Napa: terroir to the New World
Chianti Classico: globalizing sangiovese
An invitation to variety
Endnotes
Index.