Kalyan T. Talluri, Garrett J. van Ryzin

eBook, PDF

The Theory and Practice of Revenue Management (eBook, PDF)

Beschreibung

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 130.79MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Keine Einschränkung der Vorlesefunktionen, außer bei spezifischen Ausnahmen
• Bekannt für fehlende wesentliche Barrierefreiheitsmerkmale

Autor

Kalyan T. Talluri, Universitat Pompeu Fabra, Barcelona, Spain / Garrett J. van Ryzin, Columbia University, New York, NY, USA

Produktdetails

• Verlag: Springer US
• Seitenzahl: 713
• Erscheinungstermin: 21. Februar 2006
• Englisch
• ISBN-13: 9780387273914
• Artikelnr.: 43999660

Rezensionen

"Simply put this is an outstanding book. It is the first book to fully articulate the various ways operations research may be applied to revenue management problems. As such it is, in my opinion, one of the most important books in applied OR to appear in the last decade. The first Chapter gives one of the most succinct yet satisfying reviews of revenue management I have seen anywhere. This is followed in Chapters 2, 3 and 4 with nice treatments of resource allocation, capacity, and overbooking to complete Part I.

Part II covers, in Chapters 5 and 6, both dynamic pricing and auctions. If there is a fault with the book, it is the fact that the role of variational methods and dynamic game theory in pricing is not stressed. However, that material is rather advanced and in its infancy with regard to revenue management; so excluding it makes a great deal of editorial sense.

Part III could be titled "Applications", and it has illustrative examples for almost every type of decision environment in which revenue management has been studied and/or practiced. In closing I reiterate that this is an outstanding book and a must have reference for anyone doing research on revenue management."

Terry L. Friesz, Harold & Inge Marcus Chaired Prof.

Pennsylvania State University

To be published in NETWORKS AND SPATIAL ECONOMICS, Vol. 4:4 in December 2004