Sangita P. Menon Malhan

The TOI Story (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Times Group transformed the mediascape in the 1980s and '90s. The TOI Story is about the Times of India Group, its journey during the early 1980s and '90s. During this decade, it reinvented itself from a staid, conservative, low-profit group running multiple publications and journals, to a market-focused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence. At the centre of this transformation was Samir Jain, the youthful, maverick, visionary, reclusive owner of the group, blending spiritual values in his personal life with audacious commercial ambitions and courage and an uncanny sense of how the world around him was changing.

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Produktdetails

• Verlag: HarperCollins
• Seitenzahl: 272
• Erscheinungstermin: 25. Juli 2013
• Englisch
• ISBN-13: 9789350296646
• Artikelnr.: 46899901

Autorenporträt

Sangita P. Menon Malhan worked as a journalist with The Times of India, Delhi Mid-Day and The Statesman before turning to creative writing. She has published Rastapherian's Tales, a book of short stories for children and a collection of poems in Urdu, Nusrat-e-Gham. Formerly a private pilot, she is fond of languages and teaches French.