Mats Larsson, David Lundberg

The Transparent Market (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book looks at how electronic commerce and the WWW will affect the market in the future. A new breed of information-rich consumers are emerging. They have easy access to competitors and are making companies less able to exploit traditional sources of competitive advantage. This is producing a new 'Transparent Market'. This book examines how this transparent market is developing, how companies can be successful in this new era and how individuals can survive in the future job market. The Transparent Market is a guide to the new market and how this potential threat can be turned into a key competitive tool for companies and for individuals.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 240
• Erscheinungstermin: 12. Januar 1999
• Englisch
• ISBN-13: 9781349270187
• Artikelnr.: 45967235

Autorenporträt

MATS LARSSON is a management consultant with Cap Gemini, working with IT-related strategic and organisational issues. He has several years experience as a management consultant in the fields of strategy development and organisation for a number of Scandinavian companies in various industries and public organisations. DAVID LUNDBERG is also a management consultant with Cap Gemini, working with IT-strategies for companies wanting to explore the use of new technology and how it can be linked to business and organisation. He has several years experience of business development and strategic use of new technologies in the telecommunications industry. He has worked with both telecom service providers, telecom equipment suppliers and as a consultant.