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  • Format: ePub

Businesses are often accused of 'greenwash' or 'bluewash'. Using the UN Sustainable Development Goals as a framework, and with clear and plentiful examples of how businesses are making a difference, this book is a must-read for businesses (large and small) that wish to genuinely address sustainability issues.

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Produktbeschreibung
Businesses are often accused of 'greenwash' or 'bluewash'. Using the UN Sustainable Development Goals as a framework, and with clear and plentiful examples of how businesses are making a difference, this book is a must-read for businesses (large and small) that wish to genuinely address sustainability issues.


Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Autorenporträt
Marga Hoek is internationally recognized as a business leader, motivational speaker and author of the award-winning book New Economy Business and numerous articles in magazines such as The Huffington Post, Executive Finance, Salt and G7 Climate Change. She founded and was CEO of the Dutch Sustainable Business Association until 2016. She is Chairman of the Sustainable Science Association, Vice-Chairman of the Supervisory Board of Mazars Accountants, Member Responsible Investment Advisory Council of Bank of Montreal and Chairman of the jury of Climate-KIC entrepreneurs' competitions.

Rezensionen
"The book provides a comprehensive overview of SDG opportunities, showing how leaders can engage with knotty issues and create economic and social impact. She has extensive experience advising practitioners. She founded and was CEO of the Dutch Sustainable Business Association. She is Chairman of the Sustainable Science Association, Vice-Chairman of the Supervisory Board of Mazars Accountants, Member of the Responsible Investment Advisory Council of Bank of Montreal and Chairman of the jury of Climate-KIC entrepreneurs' competitions.

Her advice: business has plenty of scope to choose where to focus its actions because while the SDGs provide the big picture, its 230 indicators and 169 targets provide the detail. A key message of this book is that as the engines of the economy, growth, innovation and job creation, companies of any size can contribute to economic, social and environmental progress. And the book explains how doing business for good is also good business. As an inducement for leaders she notes that markets worth trillions of dollars are waiting for responsible companies to deliver solutions and access opportunities.

Business opportunities abound in each SDG sector. For each SDG, Marga Hoek presents a compelling case of how not only the world but also business would be better off by successfully addressing that problem. ....

.... In sum, this easy to read book provides leaders of businesses of all sizes and from all sectors with many examples of how to benefit in multiple ways by incorporating some of the SDGs into their corporate strategy and action plans."

Gayle C. Avery, (2018) "Altruistic strategy: doing better by doing good", Strategy & Leadership, Vol. 46 Issue: 4, pp.50-51

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