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Her advice: business has plenty of scope to choose where to focus its actions because while the SDGs provide the big picture, its 230 indicators and 169 targets provide the detail. A key message of this book is that as the engines of the economy, growth, innovation and job creation, companies of any size can contribute to economic, social and environmental progress. And the book explains how doing business for good is also good business. As an inducement for leaders she notes that markets worth trillions of dollars are waiting for responsible companies to deliver solutions and access opportunities.
Business opportunities abound in each SDG sector. For each SDG, Marga Hoek presents a compelling case of how not only the world but also business would be better off by successfully addressing that problem. ....
.... In sum, this easy to read book provides leaders of businesses of all sizes and from all sectors with many examples of how to benefit in multiple ways by incorporating some of the SDGs into their corporate strategy and action plans."
Gayle C. Avery, (2018) "Altruistic strategy: doing better by doing good", Strategy & Leadership, Vol. 46 Issue: 4, pp.50-51