Central to the book is the question: why did a group of union members, the majority of whom were young women, become so incensed at an imposed change to their working practices that they took unofficial strike action? This they did in the knowledge that they could all have been legally dismissed.
In analysing the strike, the book explores why BA's management imposed such a controversial change to working practices on the company's busiest weekend of the year. A decision which, allegedly, cost the company two-hundred-million pounds, tarnished its reputation, and saw numerous senior managers lose their jobs.
How and why the CSAs' three trade unions (the GMB Union, the Transport and General Workers Union and Amicus) reacted in such different ways to the unofficial strike, and then behaved so differently in the subsequent negotiations, is also central to this study.
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«From the check-in desks at London's Heathrow Airport to British Airways' executive offices and from union meeting rooms to the Prime Minister's residence, a walk-out by BA's heavily unionised customer services agents turned industrial relations and political life upside down in 2003. Ed Blissett brings a unique perspective - as an established researcher and former union leader - to his account of this massive and controversial unofficial strike. As one of the union officials closest to, and most in sympathy with, the strikers, he draws on personal and union materials from the time as well as recent interviews with airline managers and trade unionists. He couples this insider's knowledge with a wealth of scholarly material on strikes, union organisation and management strategy to deliver a study that is both a compelling narrative of the conflict and a thoughtful assessment of the ebb and flow of workplace power.»