The seeds of the 1950s economic boom were sown during the war itself. As historian Paul A. Baran argued, the war acted as a "super accelerator" for capitalist development, funneling immense resources into technological advancement and infrastructure. Factories that once produced tanks and aircraft were swiftly retooled to churn out consumer goods, from automobiles to washing machines. This transition was not without precedent; as early as 1944, President Franklin D. Roosevelt had outlined his vision for a post-war America in his "Second Bill of Rights," which emphasized economic security and prosperity for all citizens. Although not fully realized, Roosevelt's vision underscored the federal government's active role in shaping the economya theme that would persist throughout the decade.
Central to the post-war recovery was the Marshall Plan, a $13 billion aid package enacted in 1948 to rebuild Western Europe's shattered economies. While ostensibly aimed at fostering European recovery, the plan also served U.S. interests by opening markets for American goods and countering the spread of communism. Secretary of State George C. Marshall, in his iconic 1947 Harvard commencement speech, articulated the dual purpose of the plan: economic stability as a bulwark against political extremism. This strategic intertwining of economic and geopolitical goals characterized much of U.S. policy in the 1950s, positioning American corporations as both agents of capitalism and symbols of American values abroad.
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