Priyanka Gupta Zielinski

The Ultimate Family Business Survival Guide (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Family businesses are vital to the health of a nation's economy, but distresses such as economic downturns and the Covid-19 pandemic can put them at grave existential risk.

Drawing from her dynamic experience working with her family-owned company MPIL Steel Structures Ltd, Priyanka Gupta Zielinski presents a unique manual to help family businesses thrive, even in times of crisis. Central to it is a survival toolkit - featuring a metaphorical multipurpose hat, a flashlight, a superhero cape, a Swiss Army knife and a parachute - which prepares business owners to face any challenge head on. The book also reveals how the improvisational style of family enterprises can be leveraged better for sustainability, while identifying in their close-knit structure and community-driven approach avenues for meaningful social change.

Replete with anecdotes and effective strategies - with an occasional Haryanvi idiom thrown into the mix - The Ultimate Family Business Survival Guide is a must-read for family business and MSME owners everywhere.

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Produktdetails

• Verlag: Pan Macmillan
• Seitenzahl: 224
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 26. April 2021
• Englisch
• ISBN-13: 9789390742011
• Artikelnr.: 61663101

Autorenporträt

Priyanka Gupta Zielinski is a business leader and entrepreneur. Through her writings, she addresses the biggest pressure points facing the next generation of India: career, love, and marriage. By exploring the role of Indian traditions and repositioning them with a beneficial, modern twist, Priyanka seeks to empower India's next generation in their pursuit of new opportunities and fulfilment in their lives and careers.
As the executive director of MPIL Steel Structures Ltd, Priyanka has led her family business to exponential growth and diversification. She has previously worked with financial institutions such as the Women's World Banking and the Fund for the City of New York. In 2012, she was named Woman Entrepreneur of the Year by ET Now.