J. Mallory Wober

The Use and Abuse of Television (eBook, ePUB)

A Social Psychological Analysis of the Changing Screen

• Format: ePub

Produktbeschreibung

It is now fashionable to analyse the merits of a society and its message systems not just with 'objective' measures such as GDP and audience sizes, but also subjectively with measures of well being and appreciation of programmes. The latter procedures, more widespread in Europe than in the USA, receives pioneering discussion in this book, originally published in 1988 but which remains very relevant today.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 264
• Erscheinungstermin: 19. Juni 2013
• Englisch
• ISBN-13: 9781135037093
• Artikelnr.: 39191154

Autorenporträt

J. Mallory Wober

Inhaltsangabe

1. The One Hand Clap? Or a Sounder Way of Understanding Television 2. The
Drive-In Screen and What People Will Pay to Entertain It 3. Types of
Program as Produced, Partaken, and Perceived 4. Challengers: Opponents of
the Screen Itself or of its Contents 5. Champions: The Prophets of the
Power of the Screen 6. The Changing Screen and a Changing Viewer 7. To Zion
or Gomorrah: The Highway of the Screen