The Value of Events (eBook, ePUB)
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  • Format: ePub

The Value of Events is the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Written by an international group of academics with expertise in the relevant fields of events, tourism, environment, sport and culture, it offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Aimed at all students pursuing degrees in fields where planned events are important topics, The Value of Events offers the most comprehensive overview of event value to date.…mehr

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Produktbeschreibung
The Value of Events is the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Written by an international group of academics with expertise in the relevant fields of events, tourism, environment, sport and culture, it offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Aimed at all students pursuing degrees in fields where planned events are important topics, The Value of Events offers the most comprehensive overview of event value to date.

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