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"This is a bold, innovative work; a powerful study that attests to the cultural construction of the virtual and 'real' self in an often terrifying post-industrial world. Ben Agger is America's leading sociological theorist in the critical school tradition. Classical and contemporary sociological theory ignored the issues he addresses in this book: namely how the self is embedded in technology. Agger corrects this oversight, and in the process has written a book that belongs on the shelf of all serious students of self, the media, culture, and the organization of everyday life." - Norman K. Denzin, University of Illinois at Urbana-Champaign
" The Virtual Self explores the many challenges posed by 'virtuality' for ethical, political, and social analysis. Agger mobilizes a wide-ranging style of intertextual criticism that engagingly illustrates why virtual selves and network societies must become a new focus for contemporary social research. His accessible approach and conversational style make this an ideal book for courses in several different disciplines." - Timothy W. Luke, Virginia Polytechnic Institute and State University